Oklahoma’s Getting “Sticker Tags” Sounds Harmless Enough…So What are they?

Kaye Beach


Testing to continue on Oklahoma Pikepass stickers

Published: Sep 4, 2010


New Pikepass windshield sticker tags should be available after the first of the year, with plans to get them distributed to all account holders in two years, a spokesman for Oklahoma’s turnpike agency says.

A second round of field-testing the stickers is scheduled to begin this week, said Jack Damrill, Oklahoma Turnpike Authority spokesman.

No serious glitches were reported during an initial test of placing the sticker tags on about 500 passenger cars, Damrill said.

“We saw a few things that we needed to look at but nothing major,” he said. “Mostly people getting confused about how to put the sticker tag on.”

People might also be a bit confused by what the heck a “sticker tag” is because there is little indication of what they do or how they work in this article….

Here is just a little bit of information about these new “sticker tags”;

TransCore’s new family of eGo™ radio frequency identification (RFID) products ushers in new opportunities for electronic toll collection (ETC) and makes possible the introduction of electronic vehicle registration (EVR) applications. (Emphasis added)


They are quite an upgrade from the old ones. For one thing, these “Sticker Tags” are very versatile.

They can enable Electronic Vehicle Registration and automatic citations for a variety of offenses, among other possibilities.

Easily integrated into your existing computer system, the Electronic Vehicle Registration system captures vehicle status information that can be used for subsequent communications within the DMV and also shared with other agencies

. . . authorities can quickly augment this effort,[Electronic Toll Collection-via the RFID “sticker tags”]streamline an already stressed system, and reclaim lost revenue with electronic compliance monitoring . . .

Status related to insurance compliance, as well as safety and emissions standards, can be included, increasing the efficacy of reporting processes and improving inter-agency cooperation. (maybe this is why InsureNet was canned. They don’t need them)

The information stored on windshield sticker tags can be read and compared in milliseconds to the DMV’s database to determine if the vehicle is stolen, non-compliant with governmental requirements, or if there are unpaid offenses. . . .

. . . tickets can be generated automatically through a violation processing center. (Emphasis mine)

Read More

You might remember last year (Nov. 27, 2009) when we learned;

Oklahoma to Establish Electronic Insurance Verification System

State officials are looking at beefing up the state’s electronic insurance verification system by setting up cameras across the state to randomly record vehicle tags. Cameras set up at about 200 locations along selected highways would focus in on a tag’s bar code — found at the bottom of each tag — and record it. Bar code scanners would match the tag numbers with a national database containing real-time vehicle insurance information.


Soon after that announcement I began to question Governor Henry regarding the license plate scanning devices. No explanations were forthcoming from the Governor but in doing some searching online I soon found some interesting information that seemed to give more of the “big picture” on why these devices were so important to the state. The ALPR camera’s, were said to be needed for insurance verification purposes.

For more background on this issue, click HERE)

Here is a cost/benefit analysis for EVR and ALPR as stand alone and complementary systems done by Arizona in 2008. It gives a good overview of the many potential uses for these systems.

On January 4, 2010, I wrote;

The Alliance for Toll Interoperability is a fairly new organization comprised of representatives of the transportation industry from several states.  David Machamer, the Director of Toll Operations for the Oklahoma Turnpike Authority is on the board of trustees of ATI. (Now he is the Vice Chair) This organization has come up with an interoperable toll charging plan that requires the use of ALPR (Automatic License Plate Readers) in order to be workable.

The plan also includes other schemes for tracking motorists and charging for various roadway usage fees through electronic registration tags (RFID) as well as cellular and satellite technology

According to ATI, the Alliance for Toll Interoperability (which includes “More than 40 participating toll agencies representing 24 states & 3 countries”)

License Plate Tolling is the “bridge” interoperability technology

Read more about ATI

HOW EVR WORKS (Electronic Vehicle Registration)

Through the use of a tamper-resistant, paper-thin windshield sticker tag, similar in size to current state registration stickers, vehicle compliance can be electronically monitored as a tagged vehicle passes readers strategically placed throughout the jurisdiction. . . (so not just at tolling stations but anywhere)

The system identifies the vehicle, takes a license plate photograph of non-tagged vehicles, validates the vehicle status, and authenticates the vehicle data (the Automatic License Plate Readers are a necessary part of this system)

. . . when necessary, [the system] issues tickets or citations through a violation processing system. Electronic Vehicle Registration serves as a deterrent as well as an enforcement tool. . .

. . . no partnership is better suited to offer a system that will increase revenue and cash flow for DMV and law enforcement agencies

What do you want to bet the tolling industry will assure us that our information will be kept private?

In this 2009 RFI (Request for Information) issued by ATI, some concern is expressed in finding a solution that protects sensitive information such as, data about the account holder, the vehicle and travel. I am pleased that they seem to acknowledge that this is a concern but wonder if they did, in fact, find a solution.

This is an ongoing issue with every electronic tolling system I know of and it seems the newer ones are even worse. Part of the problem though, may be out of the tolling industry’s hands because of the new policies since 9 11 that allow for more data collection by law enforcement, with less of a requirement for warrant’s or probable cause to get it.

I have emailed the Turnpike Authority and asked them for their privacy policy on the new tags as well as the policy on the video tolling as I didn’t see the documents on the website.

If you have any questions you’d like to ask, go to http://www.pikepass.com/ and click “contact us”.

Here is how it’s going down in Virginia. Privacy advocates noted that;

The toll data is linked to the vehicle owner’s name, address and other personal information.

Privacy advocates object that electronic toll collection means that drivers leave an electronic record, down to the minute, wherever they pay a toll.

The authority’s “customer agreement” with tose who use E-ZPass makes no privacy commitment.

Their inquiries about the use of data collected by the Toll Authority were met with nonsense.

. . .both authority board Chairman David A. Darlington and Executive Director Earl J. “Buddy” Croft III say they won’t release the data until a judge directs them to.

“No information comes out of the authority unless there’s a court subpoena,” Croft said.

It’s not clear what the authority’s written E-ZPass privacy policy is.

Crawford said there is one, but, asked for a copy said, “I’m not going to give it to you.”

. . .Privacy advocates say that as long as the data exists, it will be used, or misused, for purposes other than toll collection.

For example, tag readers can be located at places other than toll plazas. That’s already happening elsewhere, with sensors placed along highways in the San Francisco Bay Area to measure traffic.


Read more

What does EVR do?

  • Enables government agencies to automatically detect and screen motor vehicles for compliance with federal, state, and municipal vehicle regulations.
  • Enables automated enforcement actions and violation processing for non-compliant vehicles.
  • Enables automation of current government processes that are dependent on manual, visual-based inspection greatly increasing effectiveness and efficiency.
  • Enables automated detection and rapid apprehension of vehicles reported as stolen or involved in other serious crimes


The ATI is not the only organization that have been applying themselves to toll interoperability and all of the attractive attendant capabilities that go along with a nationally interoperable tolling system among which are increased revenue which is a great selling point used to create support among federal and state governmental agencies for toll interoperability. But ATI just happens to be the organization working on getting Oklahoma on board and that is why I have focused on them.

This past session there were a couple of bills pertaining to the Oklahoma Turnpike authority (Oklahoma has one of maybe ten completely independent toll authorities)

One of those bills, co-authored by Sen. Randy Brogdon and Rep Jason Murphy would have required that revenue bonds or bonds issued by the Turnpike Authority have a two-thirds vote of the Legislature.  It would have also required a two-thirds vote of the Legislature to raise the tolls.  That bill died in the Senate

David Machamer, Vice Chair of ATI and Director of Toll Operations for the Oklahoma Turnpike Authority is also on Board of Directors of the International Bridge, Tunnel and Turnpike Association (IBTTA)

Here is a list of all Current Board Members and Staff of the Oklahoma Turnpike Authority.

I am not so concerned with a new system of road pricing (usage/milage tax as opposed to gas tax) but the plan does not seem to be limited to toll roads (open road tolling means just that). My primary concern is one of giving the government too much control over us. This will migrate to more and more charges for less and less freedom. A Tracking, monitoring and milking system is what it amounts to.

David Machamer, heads up the Oklahoma Turnpike Authority, Vice Chair of the Alliance for Toll Interoperability and appointed to the Board of the IBTTA.

The IBTTA has a Dream:

– Fully automated occupancy verification supported by appropriate legislation for enforcement


More about ECT Electronic Toll Collection


2 responses to “Oklahoma’s Getting “Sticker Tags” Sounds Harmless Enough…So What are they?

  1. No end in sight!

  2. They already have the camels nose in the tent with pike pass, just an expansion…

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