Smart Card Alliance Lays Out Roadmap for US “Chip Card” Usage

Smart Card Alliance Conference Focuses on U.S. Roadmaps to EMV and Secure ID

PRINCETON JUNCTION, NJ–(Marketwire – March 14, 2011) – The Smart Card Alliance announced today that the theme of its 2011 Annual Conference will be “The Roadmap to EMV Payments and Secure ID,” where attendees can look forward to presentations and discussions on the advancement and growing adoption of smart card technology in EMV, contactless and mobile payments, and secure identification.

What is an EMV payment??

According to Wikipedia:

EMV stands for Europay, MasterCard and VISA, the global standard for inter-operation of integrated circuit cards (IC cards or “chip cards”) and IC card capable point of sale (POS) terminals and automated teller machines (ATMs), for authenticating credit and debit card transactions.

IC card systems based on EMV are being phased in across the world, under names such as “IC Credit” and “Chip and PIN

Read More

“We see 2011 as the year where the payments industry seriously examines EMV payments and preparations for mobile payments pick up speed. At the same time, federal, state and local governments will launch new citizen ID programs for the Internet and expand the use of current secure ID programs,” (Emphasis mine) said Randy Vanderhoof, executive director of the Smart Card Alliance. “Our annual conference is the ideal time for all of the stakeholders in these markets to come together to learn about the role that smart card technology plays in all of these applications, and look seriously at the next steps to make all of these projects a success.”

The Smart Card Alliance 2011 Annual Conference will allow professionals in the payments and security markets to gather together to share use cases and best practices, meet vendors in the large exhibit hall, witness live demonstrations, network with industry peers, and more.

The remainder of the conference program will be divided into two tracks — Payments, and ID and Security –– that will cover the requirements and technology approaches for secure payment and identity applications. Topics include:

  • Secure EMV payments and impact on fraud
  • U.S. roadmap options and readiness for EMV
  • Mobile and NFC-enabled access and payments implementations
  • Federal, state and local identity management initiatives
  • Programs to secure identity in cyberspace
  • Healthcare identity management

Pre-conference, on May 2nd, attendees can choose to attend one of the three pre-conference workshops: “OTA Email Authentication Academy,” sponsored by the Online Trust Alliance; “Mobile and Contactless Payments,” sponsored by Collis; or

and I think this last line says it all:

“EMV Implementation Roadmap for the U.S.,” sponsored by the Smart Card Alliance Payments Council.

read more

Smart Card Alliance

An interesting and related article from Washington Post Opinion writer Michelle Singletary:

In the battle over debit card swipe fees, consumers will lose

When it comes to the fight over the fees that merchants pay to allow customers to use debit cards, consumers are damned if the Federal Reserve does what it has proposed to do, and they’re damned if it doesn’t.

The Federal Reserve proposed capping the fees at 12 cents per transaction, more than 70 percent lower than the 2009 average.

. . .Large banks claim that they will lose more than $12 billion in revenue if the Fed’s proposal becomes final.

. . The card issuers can threaten to increase fees – and follow through on those threats – because they have already gotten you to think that debit cards are so much better than using cash. In fact, some of you even believe that using your debit card is the same as using cash. (By the way, it isn’t.)

So it appears we can’t win this fight. Even with lower swipe fees, there’s no guarantee that merchants would lower retail prices to reflect the break they would be getting.


The best bit of info in the whole article is the writer’s suggestion;

I have a wild and wacky idea. What if we just went back to using cash? Better yet, let’s all begin to negotiate more for lower prices on our purchases if we pay in cash.

Our rebellion against electronic payments would show merchants and financial institutions that we still have some economic power. We don’t have to be damned whichever way this debit battle goes. Read more

I like that idea!


One response to “Smart Card Alliance Lays Out Roadmap for US “Chip Card” Usage

  1. Pingback: Smart Card Alliance Lays Out Roadmap for US “Chip Card” Usage

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