Tag Archives: market

You Are The Product, Not The Client: The Personal Data Economy Explained

Kaye Beach

August, 6, 2012

Didn’t our parents tell us that “you don’t get something for nothing”?   They were right, of course.

This article published July 16, 2012 by Chris Hoffman explains how you are the product and not the client for the companies providing all of these  supposedly ‘free’ services (like Facebook, Gmail and more)  Also, check out some of the tools provided to see just who is tracking you online and how.


You Are The Product, Not The Client: The Personal Data Economy Explained

As Andrew Lewis once said “If you’re not paying for something, you’re not the customer; you’re the product being sold”. Think about the implications of that quote for a moment – how many free services do we use online every day? When we use Facebook, make a search on Google, or check our Gmail, we like to think that we’re the customer – Facebook, Google, or whatever other website is providing a service to us. But we’re rarely the customer online – instead, we’re the product being sold to advertisers and tracking networks.

More accurately, the product is our personal data, which is being sold to advertisers, collected in massive databases, and used to target advertising and built up detailed profiles on us.

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